Cowboy was founded in January 2017 by three seasoned entrepreneurs with the mission of transforming urban mobility by making beautifully designed, lightweight and user-friendly electric bicycles. The company began offering its products in its home market in April 2018 and hit the €1m milestone in just four months. The additional funding will be used to roll out the product more broadly early next year.
We designed the Cowboy bike to appeal specifically to people who are yet to be convinced that electric bikes are a practical and mainstream mode of transport. We focused our attention on the three main reasons people are reluctant to purchase electric bikes: high cost, poor design and redundant technology – and then we set about to solve for those issues.